For over 35 years the OmniTrak Group has been helping clients succeed with their business issues. Our Group was founded on the principle that marketing research must help our clients have a positive impact on their business goals. With respect to the travel industry, we have been working with our travel clients on their brand positioning, analyzing demand potential, profiling target markets, segmenting their markets, determining the impact of guest satisfaction, and measuring advertising and marketing effectiveness. In 2018, we are taking over one of the largest travel profiling programs in the world, formerly called TravelsAmerica, using the same panel, processes, and people.
Simply stated, we know:
The Travel Industry, as we are conducting over 100,000 traveler interviews each year.
Your issues, as our President was the former head of insights for one of the largest DMOs in the country.
How to turn data into insights.
How to write reports that tell a story to address your business goals.
Our entire team is excited to contribute our expertise, accuracy, and quality, and we look forward to embarking on insightful journeys with you!
OmniTrak’s Travel & Leisure lead