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    <lastmod>2026-04-02</lastmod>
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      <image:caption>Founder and CEO Hon. Patricia M. Loui is an international business woman whose expertise includes research, service and social marketing, and trade. Loui returned to OmniTrak in 2016 after serving for four-and-a-half years on the full-time Board of Directors of the Export-Import Bank of the United States. In this presidential-appointed, Senate-confirmed position at Ex-Im, Loui provided leadership on the Asia portfolio, where authorizations grew 20 percent, including new strategic initiatives in China and ASEAN. As OmniTrak CEO for more than 30 years, Loui expanded the company's portfolio to the culturally diverse markets of the Pacific Rim. She consulted with General Motors in the automaker's decision to select Buick to introduce in the GM-SAIC joint venture and on a country branding strategy; with The Walt Disney Company on a Disney-phile model for Asia, and with DFS Group to grow share among new and rapidly growing Asian tourists.  She also led OmniTrak to become the first American company to conduct market research in Vietnam after suspension of sanctions, and one of the first to undertake studies in secondary cities in China. Prior to founding OmniTrak, Loui served as Chief Marketing and Product Development Officer at Bank of Hawaii.</image:caption>
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      <image:caption>President Chris Kam’s deep expertise in marketing research and forecasting spans more than 25 years and covers both the public and private sectors. A key OmniTrak executive, he leads the Marketing Insights and Development team which includes departments for statistics, analysis and reporting, data processing and consulting services.  He dives deeply into survey analytics looking for the “aha” insights that transform research data into a competitive advantage. Kam is especially known for travel and tourism industry research and forecasting. Prior to joining OmniTrak, he served as the Hawai‘i Visitors and Convention Bureau’s Senior Director of Market Insights from 1996 to 2016.  In that role, he served on the Bureau’s Marketing team and Marketing Advisory Committee. Kam possesses a deep understanding of Hawai‘i’s visitor industry and has worked closely with the Hawai‘i Tourism Authority’s Research Department for many years. He is also a popular and well-regarded speaker at national trade conferences, known for delivering complex data with useful action-oriented insights as well as with a sense of humor.</image:caption>
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      <image:caption>Executive Vice President Alan Ellis is responsible for data collection and field operations. He has built an outstanding reputation for consistently delivering a high quality, accurate product on-time and with excellent service. In addition to his career at OmniTrak, Ellis has served on the client side – as Research and Marketing Manager for DFS Hawaii.  In this role, he managed a pro-active customer satisfaction research program for DFS.  By integrating both research and internal sales data, DFS successfully developed new products for its high value customers. Currently, Ellis successfully and strategically manages projects across all four Hawaii counties and in East Asia, and has a well-earned reputation for excellent quality control. Ellis has more than 30 years of experience in field management of data collection across multiple methodologies – from internet self-administered to telephone to in-person intercepts to complex multi-country studies.</image:caption>
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      <image:caption>Not just data. Insight</image:caption>
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      <image:caption>Omnitrak, strategically situated in Hawaii, serves clients in Asia, the West Coast and East Coast in the course of a single business day. Because we’re based in the most ethnically diverse state in the nation, we bring an essential cultural sensitivity to everything we do.</image:caption>
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      <image:caption>Every year Omnitrak interviews 150,000+ visitors from all over the globe. That’s 3 million+ visitor interviews in 20 years, more than any other research consultancy we know. We’ve asked these where they went, how much they spent, the reason for their visit and what drove those decisions. We’ve consulted for more than half of the top 10 US destinations, the most famous theme park, the world’s largest travel retailer, numerous hotel brands and Asia’s top airlines. We can help you grow your visitor market.</image:caption>
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      <image:caption>Gain deep insights into the world’s largest travel market with TraveltrakAmerica (formerly TravelsAmerica), an online tracking study of US travelers that uses survey panels to provide detailed insights to the travel industry. TraveltrakAmerica surveys 168,000 American households earch year and has talked with 1 million+ travelers over the past 6 years.</image:caption>
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      <image:caption>Asia is driving growth in travel in tourism and TravelEraAsia (TEA) is the only ongoing tracking study of overseas travelers from the top 3 outbound leisure travel markets in east Asia: Japan, South Korea and China. This syndicated research provides subscribers with insights into future leisure travel intentions, travel confidence, and economic confidence of outbound overseas travelers.</image:caption>
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      <image:caption>Developed in 2006, Omnitrak's BrandHeart(TM) Model measures and compares competitive brand equity across industry sectors. BrandHeart assesses 14 key observable attributes which drive the strength of a trusted brand relationship.</image:caption>
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      <image:caption>Every year Omnitrak interviews 150,000+ visitors from all over the globe. That’s 3 million+ visitor interviews in 20 years, more than any other research consultancy we know. We’ve asked these where they went, how much they spent, the reason for their visit and what drove those decisions. We’ve consulted for more than half of the top 10 US destinations, the most famous theme park, the world’s largest travel retailer, numerous hotel brands and Asia’s top airlines. We can help you grow your visitor market.</image:caption>
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      <image:caption>Asia is driving growth in travel in tourism and TravelEraAsia (TEA) is the only ongoing tracking study of overseas travelers from the top 3 outbound leisure travel markets in east Asia: Japan, South Korea and China. This syndicated research provides subscribers with insights into future leisure travel intentions, travel confidence, and economic confidence of outbound overseas travelers.</image:caption>
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      <image:title>Imprint - Shopping Cart</image:title>
      <image:caption>Icon made by Stephen Hutchings from www.flaticon.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1503962464479-L7R79ND2LTDV6GY7Y64E/005-monuments.png</image:loc>
      <image:title>Imprint - Monas National Monument</image:title>
      <image:caption>Icon made by Freepik from www.flaticon.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1503962465059-CDWWFIQK25MSOOAWJFPH/007-team.png</image:loc>
      <image:title>Imprint - Team</image:title>
      <image:caption>Icon made by Freepik from www.flaticon.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1503962465301-BCMBACOGDAGEIKXC9NU9/008-transport.png</image:loc>
      <image:title>Imprint - Toy car outline</image:title>
      <image:caption>Icon made by Freepik from www.flaticon.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1503962465336-VMC7GBHFGSAI1OTD84PY/009-money.png</image:loc>
      <image:title>Imprint - Dollar Symbol</image:title>
      <image:caption>Icon made by Dave Gandy from www.flaticon.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1503962464258-3ZGE5YTOP3FSYGLHPJQG/003-nature.png</image:loc>
      <image:title>Imprint - Cherry Blossom</image:title>
      <image:caption>Icon made by Freepik from www.flaticon.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1503962464153-FG1OIWTZIIUTJQ1II45W/002-embarrased-granny.png</image:loc>
      <image:title>Imprint - Embarassed Granny</image:title>
      <image:caption>Icon made by Freepik from www.flaticon.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1503962464308-SCTCV1KCYZYIV21BRYE5/004-home.png</image:loc>
      <image:title>Imprint - Home Icon Silhouette</image:title>
      <image:caption>Icon made by Freepik from www.flaticon.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1503962465473-R7US1A5TFBS8Z7NN2HHB/010-interview-microphone.png</image:loc>
      <image:title>Imprint - Interview Microphone</image:title>
      <image:caption>Icon made by Pedro Nieto Villamandos from www.flaticon.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1503962403823-GPDAAU5XAHL29XQSLRE5/001-global-grid-screen.png</image:loc>
      <image:title>Imprint - Global Grid Screen</image:title>
      <image:caption>Icon made by Freepik from www.flaticon.com</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-28</lastmod>
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  <url>
    <loc>https://www.omnitrakgroup.com/compass-report-landing-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1614138439979-WYZ9AS2Y1KZZ9F6YAAAG/Omnitrak+Compass.png</image:loc>
      <image:title>Compass Report Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1614141044363-XLVKK1LI1VP0XIQ6YM39/Screen+Shot+2021-02-23+at+11.23.38+PM.png</image:loc>
      <image:title>Compass Report Landing Page</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.omnitrakgroup.com/tta-our-team-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1531265650973-SVJCZP7KV671FKFA8ZJG/Our+Team.png</image:loc>
      <image:title>TTA Our Team (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1533754544895-B8WWMT3SYGH6LXBSVRRN/Omnitrak+Designs+%2814%29.png</image:loc>
      <image:title>TTA Our Team (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1531086132775-BMK5YNTG34KLE2OROLE0/Untitled+presentation.png</image:loc>
      <image:title>TTA Our Team (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5954766abf629af8e205b9b4/1537994917978-UBWU59M3E7U8NTA46RG3/Omnitrak+Designs+%2820%29.png</image:loc>
      <image:title>TTA Our Team (Copy)</image:title>
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