We help you Succeed with Insightful solutions...
We offer these products to increase opportunities for success by reducing risk in decision making. OmniTrak's research solutions give you objective insights on the facts about your market, how they perceive themselves, and how they see you and your competitive set. We dig into the data and develop actionable models specific to your organization.

Proprietary Research Solutions

Customer Pulse ™ Satisfaction Measurement

Retaining and growing relationships with existing customers is more profitable than finding a new one. Our Customer Pulse ™ surveys will identify overall satisfaction, who are prospects for larger relationships and who's at risk.

BrandHeart ™

Brand equity does not equal brand image. Brand equity creates loyalty and a wellspring of goodwill during challenging times and can be a company's most valuable asset. This study develops a model specific to your organization of what drives trust and loyal relationships.

The People's Pulse ™ Public Opinion Research

Organizations don't operate in a vacuum, but in an external environment where public opinion influences many outcomes. In this age of 24/7 communications, we can help with assessments of the general public, stakeholders or voters in a State, county or district. For information on tack-on questions to People's Pulse, email contact Alan Ellis at aellis@omnitrakgroup.com or call (808) 528-7586

Reality Check ™: Real People/ Real Lives ™

You've heard the adage…people are more complicated than you think. If everyone were rational, the stock market would be predictable. This ethnographic research tool drills down on the lives of the real people – be they consumers or international visitors - and how they make their purchasing decisions.

OmniTrak Price Sensitivity Model (PSM)™

Our PSM helps align a brand's positioning with its price positioning. For example, we helped a candy company successfully increase its price incrementally to match its premium brand perceptions.