Walt Disney Company
Research has ranged from brand equity to product enhancements. An early four-country research project helped Disney evaluate the impact of a movie promotion on brand equity. Another helped executives re-strategize its movie business in Asia. OmniTrak has worked in 10 Asia Pacific countries for Disney.
Hawai‘i Tourism Authority
The Hawai‘i Tourism Authority (HTA) is the lead agency for Hawai‘i's world-class tourism industry. OmniTrak provides HTA with information services to track key trends and customer profiles of visitors from international and national markets. Key markets include visitors from Japan, China, Korea, Continental USA, Canada, Europe and Australia. OmniTrak also helped Hawai'i develop a brand vision for its business and festivals markets.
General Motors China
When GM launched its joint venture with Shanghai Automotive (SAIC), the big question was which brand to use. OmniTrak used an innovative country brand image approach, recommending American. The joint venture became GM-SAIC, the fastest growing automotive company in the world's fastest growing auto market. We've worked for GM in 12 countries.
Ulupono Initiative
The Hawai‘i-focused social investment firm Ulupono Initiative strives to improve Hawai‘i residents’ quality of life by working toward solutions that create more locally grown food, increase clean renewable energy and reduce waste. Ulupono retained OmniTrak to assess the consumer needs and preferences which shape market demand for locally grown food — essentially what the market wants, needs, and is willing to pay for as well as trade-offs. As part of the research, OmniTrak conducted a large-scale conjoint analysis of O‘ahu residents. By using this sophisticated methodology, OmniTrak developed a consumer preference model for some locally grown products. This information can be incorporated into planning and prioritizing investments and resources that will most grow the market and thereby provide the highest community impact and return on investment for the various stakeholders providing food to O‘ahu residents. To review the Food Survey: www.ogisurvey.com
DFS Galleria
From one small project in Hawai‘i, our relationship with the world's largest travel retailer has grown into research in 12 destinations. OmniTrak has identified opportunities to re-strategize differentiated service expectations for Japanese and Chinese visitors, to re-allocate retail space for leather brands with increasing appeal, and to target high value customers.
The City of Kapolei
For one of only two new cities developed in the United States in the past three quarters of a century, OmniTrak assisted in defining the vision of the City of Kapolei, its product mix and characteristics, and how to motivate investment. As the development turned sugar cane fields into homes and workplaces, stakeholder research helped the development grow and maintain record levels of community support.
HMSA, Hawai‘i Medical Service Association
The first private market research agency in Hawai‘i to be certified by the National Commission on Quality Assurance (NCQA), OmniTrak has undertaken CAHPs surveys for HMSA and others. OmniTrak's performance consistently exceeds NCQA national norms. Our health research portfolio includes satisfaction studies, physician surveys, brand equity measures, and service performance metrics.
The Carlyle Group
Washington D.C.'s The Carlyle Group retained OmniTrak to assist in development of a new brand identity for a telcom company it purchased. Using both focus groups and quantitative research, we discovered the need to modify initial creative executions so that the new company's brand values and logo were clearly aligned.
Red Wing Shoes
When this famous Minnesota-based footwear brand decided to expand in Japan, OmniTrak assisted with its marketing strategies. Research identified brand profiles of Red Wing customers, its competitive set, and a differentiated positioning for Japanese consumers who have needs distinct from the American market.
Department of Business, Economic Development & Tourism
For DBEDT, we launched and continue to conduct the Cruise Visitor Survey. We also did the State's first Cruise Economic Impact Study, and a Convention Center Economic Impact Study for SMG/Hawai‘i Convention Center.