Focus Groups help you explore the "why's" behind the behaviors and attitudes of your target market: what drives them, how their decisions are influenced, and how they talk about their values, aspirations, and opinions.

Qualitative Research

Focus groups, mini groups, triads and diads as well as in-depth one-on-one interviews will help you probe at the whys behind attitudes.

OmniTrak works collaboratively with you and a trained moderator to meet your qualitative research objectives, illuminating the target audience to plan your company's marketing strategy.

We have focus group facilities located in our downtown offices which are easily accessed by client and participants. Clients are able to observe through a one-way mirror in a soundproof viewing room. Digital equipment to record group sessions and transcript services are available.

For additional information on Qualitative Research, including Focus Groups, contact Sarah Takemoto at stakemoto@omnitrakgroup.com or call (808) 528-7586