Industries
Finance and Insurance Industry
OmniTrak Group serves the needs of a wide range of financial services organizations including large national banks and smaller community banks, insurance companies and investment services. Our management team has considerable knowledge of financial services research having a long-standing track record in serving this industry. Also important to note, our executive management team has extensive client-side expertise themselves having held senior positions in banking and insurance. As a result, in this fast-changing industry, this expertise helps us approach projects with a clear understanding of issues stemming from increased competition, the changing regulatory environment, and the growing demands of the consumer and business customers.
Health Care Industry
OmniTrak Group has extensive experience in the healthcare field of research. Our team has completed large and small scale projects using both quantitative and qualitative methods including experience in surveys requiring NCQA and HIPPA certification. We have worked for many organizations including health insurance companies, hospitals, major health systems, and managed care organizations. Our research projects have included key stakeholders including consumers, physicians, employers of sponsored programs, and pharmacists. Our experience provides us with a solid understanding and historical perspective of the challenges of consumer utilization and satisfaction, rising costs, increasing alternatives and the importance of access to quality care.
We are known for having dedicated, knowledgeable professionals who will work with you to provide the critical information for you to better address the issues and remain competitive.
Travel, Tourism and Leisure
Hawaii is one of the premier destinations in the world serving visitors from major markets in Asia, United State of America – East and West markets, Canada, Australia and Europe. Hence, we have extensive experience in research, marketing and planning in the industry. We have conducted studies for the Hawaii Tourism Authority, Department of Business, Economic Development & Tourism, and private firms serving the visitor industry. We have handled contracts for both the U.S. domestic and international visitors covering visitor expenditures, destination selection behavior, visitor satisfaction, consumption patterns, and product positioning and analysis. Our firm has experience ranging from large-scale research projects to small scale site specific market studies using quantitative and qualitative research methods. The visitor industry is highly segmented and more vulnerable to a wide range of economic, political and market factors. We have the experience and history with this industry to provide our clients with services to help them be successful.
Consumer and Service Products
OmniTrak Group has helped our clients introduce new market offerings or improve on existing products or services though market research and market planning. We have conducted product/service development research to assess current market dynamics to (1) better understand usage patterns, (2) help identify which attributes are most important, and (3) highlight key drivers that determine preference and satisfaction. By providing meaningful research, we have helped firms to position and price new products or services or improve on the potential of existing ones.
Development – City and Real Estate
In the past 75 years, the United States has developed only two new cities. OmniTrak Group helped The James Campbell Company convert its acres of sugar cane into The City of Kapolei. The geographic area was known as hot, dry and dusty. Working with Campbell executives, OmniTrak researched businesses, residents, and government officials to develop a strategy to create jobs, sell homes, and maintain strong public opinion support for the development.
Our team is committed to provide our clients with services critical to their decision-making process in the design and development of their projects and management of their properties.
Education
OmniTrak Group has conducted research for various education institutions ranging from K through 12, universities, and other private institutions. We have experience with a number of audiences within the education sector including students, parents, school and college administrators, faculty, and other stakeholders and strategic decision makers. We are sensitive to the institution's mission, resources, and various stakeholders. We have a proven track record with helping our clients in this field achieve their goals.